Our story

Hi there,

Thanks for visiting my online store.

Emi & Lola is about letting children have the freedom of play, this allows them to develop their imagination while using their creativity. By encouraging free and open-ended play, it allows children to develop physical, social, cognitive, creative, and emotional skills to navigate the world around them. 

Through play children learn kindness and caring, and have the courage to be themselves...as we are all unique!!!

It all began with a passion to create beautiful costumes and outfits for my two daughters, who both have developed my love for dressing-up and creative play. 

My earliest memories are from dressing-up in old 1950's/1960's dresses of my grandmother's; were I believe my passion for designing and sewing began and I have been doing it ever since.

So in 2016, the label Emi & Lola was established, proudly New Zealand made. A home grown brand, born out of a desire to see all children experience the joy of dressing-up to inspire imagination and free play. Designed for little ones at heart. 

I started out selling to friends and family, and through local markets. With this success, I decided to launch the Emi & Lola website.

All of this would not have been possible without my family - my husband and two daughters are so supportive of what I do. Having them with me on this wonderful journey, allows me to do what I do and it has opened my eyes to endless possibilities! 

I truly love designing and crafting each piece I make.

‘CreatIvity is intelligence having FUN’                 Albert Einstein 

Thank you so much.

Nicola Keene

This photo is of my grandmother Doris (aged 15) and her 4 sisters taken in July 1924, in fancy dress.  It represents so much...it shows having fun, being together, being creative and it doesn’t matter the era or your age...dressing up is for everyone!!!!